REDEFINING NATURAL BEAUTY

BELLA MADEMOISELLE

Project: Amazonian Beauty Rituals

Role: Social Media Designer & Creative Director

Formats: IG Reels, IG Story, IG Feed

AMAZONIAN BEAUTY RITUALS

Bella Mademoiselle redefines natural beauty by producing organic and cruelty-free products. The brand has a spa grade line called Amazonian Beauty Rituals, where proceeds are given back to the Amazon and products are sustainably packaged—which is a key differentiator from other beauty brands. Rebranding Bella Mademoiselle’s social media involved conducting a photoshoot with tropical elements and capturing UGC video clips of product usage for an aesthetic feed layout.

CREATIVE DIRECTION

  • TROPICAL FEEL

    Used leaves and tropical flowers to highlight the Amazonian Beauty Rituals theme.

  • FOUNDER AT FOREFRONT

    Built community and personal connection with audience by capturing founder of brand using products and speaking about the Amazonian Beauty Rituals line.

  • UGC & GRAPHICS

    Captured models applying products, showcasing sustainable packaging, quality of product, and appearance on different skin tones.

SOCIAL MEDIA