A REAL ISLAND EXPERIENCE

CARIBBEAN P. O.

Project: Branding & Web Design

Role: Designer & Creative Director

Deliverables: Brand Bible & Website

Caribbean P. O. is a group travel experience that gives travelers the opportunity to take a deeper dive into the culture of Jamaica.  Not shying away from the beaten trails of Jamaica, Caribbean P.O. takes its travelers from resorts to villages and from beaches to mountains for a true immersive experience. Building their brand identity from the ground up involved creating logo variations, a brand bible, and a vibrant website.

CREATIVE DIRECTION

  • COLOR

    Establish primary color palette that represents elements of the islands: yellow for the sun, blue for the ocean and magenta for the sunset. Include secondary color accents.

  • ICONOGRAPHY

    Incorporate icons related to travel in the logo to create a sense of escapism and make the brand easily identifiable as a travel company.

  • TEXTURE

    Establish a set of brand textures to help create a visual tone and add a sense of escapism in graphics.

LOGO DESIGN

Primary Logo

Submark

WEBSITE DESIGN