KICKHOUSE
Social Media Campaign
Role: Creative Director & Social Media Designer
MENTAL HEALTH & KICKBOXING
Founded and predominantly operated by women, KickHouse encourages members to grow their strength and resilience through kickboxing. Understanding that fitness and mental health are directly related, this mental health series translates the literal action of kickboxing into the figurative concept of “fighting” for mental health, attaching purpose to the workout.
CREATIVE DIRECTION
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ICONOGRAPHY
Combine the brain and boxing gloves to represent the correlation of mental health and kickboxing.
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COLOR
Limit color palette to maintain brand voice and message focus.
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TYPOGRAPHY
Use brand fonts. Incorporate play on words in relation to mental health for copy (i.e. “knock out”, “box in”, “kick up”).
CREATIVE STRATEGY
Host campaign during May, Mental Health Awareness Month, to leverage hashtag
trends (#MentalHealthAwarenessMonth).
Seek involvement from current members about how they “fight” for their mental health with KickHouse, incorporating personable aspect on social media.
Create prompt for Social Media story to engage audience on the topic.
CALL TO ACTION
Offer first month membership for $5 during month of May using email marketing.
KICKHOUSE
Social Media Rebranding
Role: Social Media Manager
