MAXIMUM BEAUT
Project: Branding, Web Design, Social Media
Role: Designer & Creative Director
Deliverables: Logo, Brand Book, Website, 30 day Social Media Content Calendar
Maximum Beaut is a makeup services brand specializing in enhancing natural beauty for special occasions. As the brand transitioned into the luxury events space the need for a complete transformation was required. This called for a comprehensive rebrand—including a new logo, cohesive brand guidelines, a high-end brand photoshoot, a modern website, and a strategic brand launch campaign across social platforms. The creative direction aimed to reflect sophistication, professionalism, and the elevated experience Maximum Beaut now offers.
THE ASK
How might we refine the existing logo—preserving its core identity—while using it as the foundation to reposition the brand as a luxury beauty service?
PREVIOUS LOGO
REDESIGNED LOGO
IDEATION
Previously, the brand lacked visual consistency—an essential component for building trust with a luxury audience. To address this, I developed a comprehensive brand guideline that outlined proper logo usage, color application, typography, and image direction, ensuring the brand's artistry and professionalism are communicated clearly across every touchpoint.
CREATIVE DIRECTION
With the launch of new services, a brand shoot was essential to visually communicate what sets Maximum Beaut apart. The focus was on capturing close-up, intentional shots that highlighted the precision, technique, and attention to detail—core elements of the brand’s elevated artistry and luxury positioning.
It was crucial to demonstrate the brand’s ability to cater to a diverse range of skin tones. The shots were carefully crafted to highlight how Maximum Beaut enhances each client’s natural beauty, showcasing the brand’s commitment to inclusivity and elegance.
The brand aimed to break into the wedding industry, so I strategically incorporated elements like tulle and flowers. This approach highlighted the brand’s capability to offer wedding services while maintaining versatility, ensuring the styling could also appeal to editorial and formal event contexts without limiting its scope.
SOCIAL MEDIA CAMPAIGN
The rebrand launch demanded a targeted social media strategy to attract the desired audience. I first built anticipation by releasing teaser content and increasing engagement through stories and polls. Once page activity was heightened, the official rebrand commercial was launched with a clear CTA to visit the website. Subsequent content highlighted the new website features and service offerings, reinforcing the brand’s refreshed identity.
RESULTS
28 unique social media posts.
5 page website.
39% new profile visits and website link taps.
28% increase in website traffic.
42.3% average audience retention rate past 3 sec.
95.2% new audience reach
11.8% increase in followers
15% increase in paid client conversion.
