Role: Social Media Designer
Formats: IG Reel, IG Story, IG Feed
TRAIN LIKE A CHAMP
Mayweather Boxing + Fitness (MBF) is the destination for the best boxing and fitness workouts based on Floyd Mayweather's training regimen. MBF is a fast growing fitness franchise where members unleash their inner champ—like the champ himself. With over 55 locations in the US and abroad, social media marketing is an integral part of telling the brand’s story, focused on marrying Floyd Mayweather’s commitment to being a champ with the brand’s motto of “hard work + dedication”, making every workout a win.
Mastering Series & Personal Training
The Mastering Series campaign was intended to help members master a different boxing technique each week. Personal Training Promotions were offered concurrently to increase the conversion rates of new clients, while maintaining the retention rate of current members. Content was created for social media and studio TV displays.
Floyd Mayweather Mindset
Bringing Floyd Mayweather to the forefront to the the brand. Showing the Mayweather mindset that is instilled in the franchise where members can expect to train like a champ.
Meet me at Mayweather’s Campaign
End of the year social campaign to increase brand awareness and conversion rates.