OPULENCE BEAUTY

Project: Branding & Marketing

Role: Designer & Creative Director

WILD SIDE LIPSTICK COLLECTION

Opulence Beauty is a beauty brand concept with the mission of helping customers “Be Bold and Feel Confident”. The Color Pop line is released under the Wild Side lipstick collection, featuring bold and vibrant colors. This line pushes the mission of Opulence Beauty, inviting customers to experience the “wild side” of confidence.

THE CHALLENGE: How might a vibrant brand identity be developed across marketing channels for makeup lovers looking to push the envelope while maintaining brand continuity?

CREATIVE DIRECTION

  • CONTRAST

    Taking an Andy Warhol Pop Art approach, pair lipstick shades with a complementary colored background to emphasize the product’s hue. This emphasizes the “Color Pop” collection name.

  • TEXTURE

    Add dimension to the graphics using an intricate, yet simple background. Lower the opacity so that it does not take focus away from the product but still fills in the empty background spaces.

  • NOMENCLATURE

    Name products after elements in nature that display these hues in the wild, hence highlighting confidence to be a side of the customer that is natural, bold, and WILD.

DESIGN

carnelian.png
mazarine.png
begonia .png
jade.jpg
zinna.png
hellebore.png

MARKETING

Social Media:

Post graphics as a slide static post to gain awareness about the Wild Side Color Pop Lip Collection. Showcasing each lipstick color individually for customers to see all available options and brand continuity.

Email Marketing:

Amplifying awareness for the collection’s release through email marketing. Engaging customers with colorful, bold imagery and exclusive offers.

Out of Home (OOH) Marketing:

Market the Wild Side Color Pop line in high-traffic areas with a bold and vibrant billboard.

MISCELLANEOUS GRAPHICS