Role: Content Creator & Copywriter
Formats: IG Reel, IG Story, IG Feed
REVITALIZING OVERTOWN MIAMI
The Southeast Overtown/Park West Community Redevelopment Agency (SEOPW CRA) is a dynamic governmental organization dedicated to reversing the trends of blight and disinvestment in Overtown, Miami. To amplify their community presence, SEOPW CRA sought to enhance their digital platforms with engaging, policy-compliant content. Their brand encompasses three key components: the main agency, the Overtown Performing Arts Center (OPAC), and Soul Basel, an annual community art event celebrating Black creatives. The SEOPW CRA aimed to connect with their target audience on the platforms they frequent, showcasing the agency's value and contributions to the community.
THE ASK
How might we highlight the agency's experience pillars—eat, live, work, play—on digital channels while maintaining the integrity of information and adhering to policy guidelines?
THE RESULTS
A social media page showcasing compelling and compliant content.
38% Engagement increase
Reels highlighting Soul Basel, Overtown Performing Art Center (OPAC), the FIU Training Program, and more of the agency’s experience pillars.