SMIRNOFF

Project: Social Media Campaign

Role: Content Creator & Copywriter

Smirnoff launched a new flavor to add to their lemonade collection: Blue Raspberry. This Social Media Influencer Campaign aimed to spread awareness about the new flavor and generate excitement about the bright blue color. The campaign focus was on the warm weather and the vibrant aspect of this brand through content shot outside with friends, vibrant colors, and aesthetic cocktails.

  • Brightest color of the lemonade collection

  • Brand new wrap-around label

  • Perfect for adding vibrancy to cocktails

  • Best enjoyed in social settings

  • Summertime Beverage

Shoot outside, create cocktails using the product, incorporate the color blue, and include additional people in photos/videos to share an overall fun, bright, and social vibe.

Deliverables: 2 Social Media Commercials & 2 Story Videos

CREATIVE DIRECTION

  • Problem-Solution Scenario

    Taking a pool day with friends from ordinary to fun, with the product presented as the solution. Highlighting that the product brings a new vibe to social gatherings. “Issa a whole new vibe!”

  • Tutorial

    Cocktail recipe for pool day with friends using product. Pinpointing product as a crucial element for a good time. Include product call outs with on screen captions for a “how-to” style video.

  • Set & Product Staging

  • Scriptwriting & Customer Journey Mapping

  • Filming, Editing, Color Grading, Audio Integration

  • Talent Recruitment

  • Call to Action Copy

RESPONSIBILITIES

RESULTS

  • 4 Social Media Deliverables

  • 24+ Hours average watch time across all deliverables

  • Audience Retention Rate above 67%

  • 50% New Audience Reach

  • 16% Audience Engagement